It's a combination of both. Although the industry isn't regulated, going to an artist school and getting a certificate will give you credibility. It is a worthwhile investment because it will give you automatic rapport with future clients.
This is an issue with piercers (and a lot of other industries). In some countries body piercers don't have to attend school, they can just open piercing shops and start punching holes in people. But if you attend a school and have that piece of paper on your wall that says you're educated, people will trust you.
School would be a worthwhile investment if you want to pursue this for your future. Through your education, you will learn to build a proper portfolio and then you'll be well on your way to building a successful business.
Makeup is sort of a natural thing, it does require a sense of colors, shading, tones and a steady hand. But a lot of these concepts can be taught in school - you just need to creativity to create your own looks.
Good luck.
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